Google Commerce Search is a powerful search solution to help online retail enterprises. Visitors to online retail sites will have a wholly new and comfortable shopping experience with the new search tool. Online retail buyers will now find it much quicker and easier to spot the specific products they need. Google Commerce Search sorts out the results by category, price and brand.
Studies have revealed that visitors are generally impatient and do not linger on a website for more than eight seconds unless there is something in the site to arrest their attention. Assuming one has an online retail store with several products in several categories, the visitor will not be comfortable unless there is some effective search tool to speedily spot the desired products.
Transforming Visitors into Buyers
It is this type of search tool that can transform visitors into buyers. Google has identified this specific need and has launched the Google Commerce Search tool for the online retail websites. It is a fact that billions of dollars are being spent by visitors who buy thousands of retail products online every year and this is a huge market that Google is now eyeing.
Online retailers wishing to quickly boost their online sales can now install Google Commerce Search on their websites. Google Commerce Search will offer the speed and efficiency that customers legitimately expect when searching for products.
Google Commerce Search Tool – Pros and Cons
A striking feature of the Google Commerce Search is checking the spelling and synonyms of the words and expressions searched by the visitor. Even if a visitor has wrongly spelled the search word or used a word that is not the one used in the website, the visitor can still succeed in locating the desired products. Further, as the Google Commerce Search is hosted in the Google cloud itself, the search feature will be available on a 24×7 basis.
It is true that many online retail shoppers find the search exercise exasperating. With Google Commerce Search, people can now go to a website looking for any product and search the site for the desired item. It is expected that users will be able to find the specific product they want easily and within seconds.
The only disheartening fact is Google Commerce Search is somewhat highly priced and thus targets only large online retailers who wish to improve the search capabilities of their visitors. However, it may be reasonably expected that Google will soon be coming out with a scaled-down version to attract the smaller online retailers as well.